Assistance in the implementation or updating of the company’s strategic plans in order to keep up with new market realities. The methodology includes, firstly, a quick diagnostic of the company’s current situation through document analysis and interviews with the management team. Then, through a series of workshops with the participation of all areas of the company, a single plan is jointly constructed, consisting of concrete projects to be executed and monitored with easily measurable goals and indicators.

Diagnostic of the sales force and identification of areas of improvement. Methodology entails use of document analysis, interviews and gamification. The result is a plan to improve the commercial process in the stages of (i) sales opportunity qualification, (ii) proposal preparation and (iii) contract negotiation. The objectives are to generate a greater degree of accuracy in future revenue forecasts, improve pre-sales cost management, increase “win ratio” (success percentage of proposals submitted to customers), and achieve a balance between the company’s interests and those of its customers, thus generating a “win/win” result (a positive outcome for both parties).

Sales Academy aims at being a transformational agent of the sales force. At its core, it aims at establishing a framework to enhance and maintain up-to-date all company resources focused on increasing sales. Furthermore, in conjunction with a sales team diagnostic, it is possible to make use of the Sales Academy structure to address complementary areas that can contribute to the sales force effectivness and efficiency; examples include the creation of a market intelligence center, the adoption of information management procedures, and the activation of activities to foster integration.

In-person or distance training aimed at sales / pre-sales teams and employees in the finance, purchasing, legal, human resources, logistics and operations departments. For the best retention and use of the investment, each training program aims at creating a “product” to be applied in some functional area of the company, in the form of an analysis, diagnostic, or decision-making tool, a checklist, a manual or a systems project. Training programs include: “Customer Awareness and Sales Plan”, “Value Selling and Persuasion Strategy”, “High Impact Presentations”, “Results-Oriented Leadership”, “Finance for Non-Financial Resources” , amongst others.

Support in contract management, including review and/or support in contract negotiations with customers, suppliers or others. A survey of all contracts is initially conducted along with an assessment of the need to organize them through the use of a database to better cover day-to-day management. Following this step, the company’s most relevant contracts are analyzed and cross-referenced with operational performance indicators and financial data to identify potential areas that need adaptation. The objective is to create a methodology to maximize the financial and operational performance of contracts and minimize their risks.

Review of the company’s end-to-end sales process, starting with the first meetings with a client to ensure a winning proposal up until the final negotiations with the client prior to contract signature. Advice includes guidance, production and negotiation of high-complexity contracts. The company may hire support at any stage of the sales process. Examples of where value can be added include brainstorming ideas that can differentiate the technical and commercial aspects of the proposal and establishing the appropriate financial architecture and business modeling to ensure increased future profitability. In addition to specific interventions, an end-to-end review of the company’s internal bid management structure can be conducted in order to ensure a healthy sales process.

Specialization in bridging Cachaça producers in Brazil with international markets, through partnerships with distributors in these markets. Once Cachaça producers with export potential are identified, advice is provided on positioning and approach and an account management model is adopted, connecting distributors under commercial development and monitoring sales performance in these target markets.

Identification of niche products aimed at the Brazilian market. Once these niche products with import and commercial potential in Brazil are identified, advice is provided on positioning and approach in the domestic market and an account management model is adopted, identifying compatible distributors and monitoring sales performance in the Brazilian market. As part of this model, possible sources of financing for these projects are identified.

Specialized consultancy for companies looking to invest in Brazil through direct or other investment. Support in the structuring of the company, aiming at the appropriate format for each purpose, from the legal structure and tax framework to the establishment of partnerships and hiring of personnel. Professionals fluent in Portuguese, Spanish, English and French with experience abroad and knowledge of several cultures to provide a bilateral perspective. Acting on an end-to-end basis with the development of a complete Business Plan including timeline and financial indicators.

Provision of business advisory for foreign companies already operating in Brazil. In the event of seeking growth, evaluation of possibilities via organic or inorganic expansion (through acquisitions). In the event of seeking increased profitability, alternative strategies recommended. Professionals fluent in Portuguese, Spanish, English and French with experience abroad and knowledge of several cultures to provide a bilateral perspective. Option to act directly in the management of the company on a temporary basis in the event of restructuring or change in management.

The first step a company needs to take to comply with Brazil’s LGPD is to create awareness. This initial goal is key and is reached through a series of workshops and the creation of a Personal Data Privacy committee. The next step is to run a diagnostic of all personal data held by the company and map its flow since inception. This phase is complemented by legal analysis to identify the legal basis for the treatment of the personal data, which also leads to the creation of a risk analysis and the development of an action plan to reduce identified risks. The compliance task also includes a third-party provider compliance audit, a readjustment of internal processes, a redefinition of company policies, a contract realignment, and the implementation of a privacy-by-design culture for new work fronts.

Implementation of anticorruption program to create clear prevention, detection and response practices. The program is based on a customized analysis of the organization’s risk areas, establishment of policies and procedures adapted to the specific company business, implementation of prevention and control tools, team training using real-life examples, and development of a corporate communications plan.